How To Reduce Customer Acquisition Costs With Performance Marketing Software
How To Reduce Customer Acquisition Costs With Performance Marketing Software
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Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side tracking as a method to enhance their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and even more dependable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's simple to establish and much less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.
Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's filled from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers a lot more precise information and a much more total photo of individual trips across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility gives online marketers much more ownership over the data they send, and makes it easier to comply with numerous information regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve data before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for organizations to control data hauls before it gets to 3rd party endpoints, improving protection and privacy. This is especially vital as various browsers and systems progressively change exactly how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is a different technique that makes use of a little item of code on your website to accumulate data from individuals.
4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the web site's own server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it generally much more reputable. Consequently, it's much performance marketing analytics less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.